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Let’s put the previous keyword into keywords explorer and check its “parent topic”: parent topic data for ahrefs keywords explorer . What we see here mirrors what we see in search results. Most of our keywords belong to the same topic. The only exception is "Whippe coffee without sugar". So this nees to be a separate page. However. Our parent theme functionality is not absolutely perfect. It cannot give you the most accurate suggestions every time when it comes to keyword grouping (this step is also calle " keyword aggregation " in seo). After all. Google search results are not fixe. For example.. When I checke parent topics with the above keywords in the keywords report.

I got different results: here Central African Republic Email List  you'd better use the "Traffic share > by pages" report in keywords explorer . This way you can easily find out whether the same page is participating in rankings for these keywords. 2. Target search intent let’s say you have the following keywords in your list: coffee grinder latte vs cappuccino single cup coffee maker arabica coffee how to brew cold brew coffee manual burr coffee grinder if you run an online store through a blog. You nee to know what words your blog and products target. For some keywords. This is obvious. You wouldn’t create a product page for “how to brew cold brew coffee” because that wouldn’t make sense. Searchers want to know how to make cold brew coffee.

Not buy brewing equipment. But what about keywords like “manual burr coffee grinder”? Should you use a blog post. Or display a page listing the grinder products you sell? Example of shopping mall site category page given that your goal is probably to sell more coffee grinders. Your instinct would probably be to create a category page that contains all the coffee grinders you want to sell. In fact. This is the wrong move because this kind of content does not match what the searcher wants to see. Which is the search intent . How do we know? If you look at the top-ranking pages for this keyword in google. They are all blog posts about the best coffee grinders.