Understand the differences between Inbound and Outbound and choose the best s...

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Due to the internet, consumers have become more selective and started looking for information about the product or service before making a purchase.

As a result, these two methodologies, Inbound and Outb Chinese Overseas Asia Number Data ound, emerge as solutions to adapt to this change in consumer behavior, in addition to helping to boost your company's results.

But at this point, you may be wondering: which of these strategies best fits your business?

Before you know the answer, it is important that you understand their concepts.

Therefore, follow this article until the end and learn in detail what inbound and outbound marketing is, their differences and which strategy your company should invest in.

Understand the Outbound Marketing methodology
Discover the inbound marketing strategy and its tools
Combining inbound and outbound strategies can be a recipe for success
Understand the outbound marketing methodology
Traditional marketing is also known as old-world marketing or outbound marketing, in which your products or services are offered to the general public.

Therefore, you go after your potential customers through direct, but massive, actions.

Some of the best-known actions are: advertising in traditional media such as magazines, newspapers, radio, television, direct mail, billboards, among others.

And in addition to traditional media, outbound is also in the digital environment with banners, advertisements, mass emails and pop ups, advertising, highlighting and promoting the sale of the product/service to the customer.

This is a more expensive method, after all, the investment in these means is high and if you need to quickly cut the cost, you simply stop appearing to your customers and leads.

Discover the inbound marketing strategy and its tools

This is an innovative methodology that aims to attract, convert and retain customers, sparking interest so that they come to your company and become interested in what you offer.

Also known as attraction marketing, inbound is based on four steps (Attract; Convert; Close; Delight) to convert strangers into customers and then into promoters of your brand.

To achieve this, different strategies and tools are used for each of the stages.

In the attraction stage, for example, the best strategy is to produce content in different formats such as blogs, infographics, e-books, webinars, interactive tools, photos and videos.

Furthermore, it is important that you create pages on the main social networks (Facebook, Twitter, LinkedIn and Google+, for example).

As it is the main fuel of this methodology, content production needs to be of quality, useful, informative and communicate with the right people.

And for your content to reach this level, you can use content marketing techniques.



In the second stage, conversion, your company needs to master the landing page tool or entry and destination page whose main function is to convert visitors into potential customers (leads).

This is possible by filling out a form with information about the visitor's profile.

In the third stage, closing, you already know a little more about your potential client and can start to create a relationship channel with them.

The best tool for this is email marketing, where you can launch a segmented email campaign with relevant information that generates or increases your potential customer's purchasing intention.

And, finally, in the fourth and final stage, enchantment can be done through research, social networks and personalized content, for example.

It is worth remembering that at all stages it is essential to maintain quality content, dissemination and frequent updating, after all, those who are not seen are not remembered.

And when you are remembered for quality content, your market competitiveness is increased and your company will have positive results from this.