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In theory…The funnel model presents a neat way to move someone from one stage to the next.But in real life it's not that easy.It's definitely messier.Although you want everyone to follow the steps provided, it will likely look something like this Some people will jump straight from Top of Funnel to Bottom of Funnel .But there will be other people who have reached the Bottom of Funnel and then returned to the Top of Funnel .That's why you need to build Fast Path and Reverse Path .The Fast Track is a path that allows someone to jump through the stages of the Digital Marketing Funnel and convert more quickly without going through other stages.
If you have a customer who wants to purchase a product right after visiting your site, it is inefficien British Student Phone Number List uire them to register for a webinar before they get the chance to register.This Fast Track ensures you don't miss out on easy conversions.In digital marketing, this might look like Publish landing pages that show prices without users having to request a quoteAdd live chat or chatbot to your site, so visitors can get answers faster the next link (instead of having to wait several days)Return Path is a way to get people who have exited the Digital Marketing Funnel.
Stuck at a stage or regressed to a previous stage and encourage them to return to a stage in the funnel.Most people will not follow the exact path you design in the Digital Marketing Funnel.But letting people just fall out of the Digital Marketing Funnel without trying to get them back on the right path.It's not efficient for your business.In digital marketing, there are several examples of Return Paths Conduct a Facebook remarketing campaign for people who added items to their cart but didn't complete the purchaseDeploy newsletters that re-engage people who have dropped out of the Digital Marketing FunnelThere are many tactics you can use.
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