Increased revenue from fundraising or volunteer

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and social media, the right keywords mean getting tothe right people. Here's an example from the Dollar Shave Club, a brand whichexploded onto the men's personal grooming scene with messaging that wasinnovative and funny. This is one of their Facebook ads that uses its trademarkhumor to promote its razors by tapping into the issue of personal hygiene.Dollar Shave Club Facebook ad Dollar Shave Club Facebook ad 4) Use Influencers& Other Partners Some of the most innovative social advertising we’reseeing today tends to combine two or three elements: a celebrity or influencer,a genuine cause, and a product. This combination of elements taps into an issuethat people care about by leveraging the power of a relevant influencer or

brand (make sure the influencer or partner isrelevant, otherwise your ad  Japan WhatsApp Number List could fall flat). A great example is GymShark's#Gymshark66 campaign where they challenged people to change their lives byforming positive habits. To kick off the campaign, the brand partnered withsome fitness influencers and created a video series called “Stories of the 66”where people talked about their journey. The campaign resulted in more than 240million video views and over 750k posts under the hashtag. One area whereinfluencers and partnerships can work well is the non-profit sector. By gettingbacking for a particular social issue or cause, the charity can benefit byraising awareness and driving interest which can result in

recruitment. A perfect example of this is how MattDamon's company water.org partnered with Stella Artois as their spokespersonfor the organization’s clean water campaign to connect the brand and the causein a memorable way. This is a sort of triple-whammy where audiences get in aneffort to also promote the company’s focus on providing clean drinking water tounderprivileged communities. Water.org Water.org 5) Connect With Your FollowersSocial media platforms offer plenty of built-in tools to understand the typesof posts that drive the most engagement. This should give you insight into thepopularity of your content across channels. You can look at your social mediadata to gain insights and see what was most effective. Was that one post,