Half of the year when the subscriber base fell by .

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Million amid a rocky global economy and growing competition. The brand also clamped down on ‘password sharing’ in subscriptions as it wants to limit the number of devices people can use to access their service. It sent letters to subscribers that shared their passwords outside their household as this can now only be allowed by paying for an extra user each month. “Netflix is balancing new ad revenue coming in with the potential of subscription revenue being lost from existing users downgrading,” says Wedbush Securities media analyst, Michael Pachter to TIME magazine. “But it’s going to take some time for the advertising business to fully monetize.” The ‘Basic with Ads’ is the cheapest plan at $. a month as it shows advertising and only allows it to


be used on one device. In contrast, the ‘Premium’ plan is $. a month with no ads and enables HD, and K Ultra HK along with four streams at once. However, brands have been clamoring to advertise on Netflix for years due to its vast audience base. The new plan reached Exit Mobile Number List about  million monthly active users in the U.S. after its second month Jan , according to internal data seen by Bloomberg with many of those being lapsed or new users, accounting for  percent of new sign-ups in the country. While advertisers voiced their frustration with the lack of targeting and measurement on the ad platform initially, Netflix revealed it has chosen Nielsen’s DAR for audience measurement, DoubleVerify and Integral Ad Science for ad verification and outcomes-





based measurement provider EDO. The company also unveiled sponsorship opportunities to buy pre-roll spots for specific shows and shared plans to run campaigns tied to holidays so buyers can target audiences when they’re most engaged. “For years, we tried to keep our business as simple as possible so we could grow as fast as possible. We still have a long way to go to build scale in advertising” Co-CEO of Netflix, Ted Sarandos Turning Promotion into Creating a Buzz When it comes to promotion, Netflix isn’t afraid to be bold. The success of their marketing is down to their ability to think outside the box and tap into what their audience is interested in. Take ‘The Marquee’, high-tech .