Can we identify trends by looking at home shopping hit products?

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Major home shopping companies announced their hit product rankings for 2022. The main point is that ‘Fashion brands took the top spot in hit products thanks to the re-opening special . ’ If you look at the list of top selling products from 1st to 10th place on major home shopping companies such as GS, CJ, Lotte, and Hyundai Home Shopping, you can see that they are filled with different fashion brand names. So, did people really buy a lot of fashion clothes in 2022 as the coronavirus eased? Do home shopping hit product rankings reflect consumption trends? To answer this question, let's compare the performance of home shopping hit products with previous years and talk about how to understand the ranking of home shopping hit products. Comparison of hit products by home shopping company over 4 years (2019~2022) In this article, we will not only compare the hit products of each home shopping company in 2022 with the previous year, but also look at the trends from 2019.

This year, home shopping companies' hit products have the theme of 're-opening' as the coronavirus eases, so a proper comparison can only be made by looking at the trends from 2019 before the emergence of the coronavirus. Let’s compare CJ OnStyle’s 1st to 10th ranked  Special Data  products from 2019 to 2022. The Edge clothing brand ranked first in 2019 and remains undisputed in first place in 2022. The only non-clothing product in the 2019 Top 10 list was beauty product AHC, which ranked 6th. In '22, Vivian, the underwear, is the only one in 8th place. Even during the so-called 'rampant' period of the coronavirus in 20 and 21, there was no change in the fact that CJ OnStyle's top 10 list was dominated by fashion brands, except that AHC fell to 9th and 10th place.





The top 1 to 7 brands are the CJ brands seen in previous years. Most brands, such as The Edge, Celeb Shop, Karl Lagerfeld, G Studio, Ceruti, Vera Wang, and Casare, are PB brands or have exclusive domestic sales rights by licensing overseas brands. Eddie Bauer and Basquiat Golf, which ranked 9th and 10th in 2022, are also brands sold exclusively by CJ. Therefore, rather than saying that the trend for 2022 is that fashion is expanding, it is closer to the truth to understand that CJ OnStyle is continuing to focus on selling its own fashion clothing brands. 2019 2020 2021 2022 The Edge The Edge The Edge The Edge G Studio Karl Lagerfeld Paris Karl Lagerfeld Paris Celeb Shop Edition Vera Wang Vera Wang Celeb Shop Edition Karl Lagerfeld Paris Celeb Shop Edition G Studio G Studio G Studio Geo Songjio Celeb Shop Edition Vera Wang Ceruti1881 AHC (Beauty) Mila Ceruti1881 Vera Wang Mila Geo Songjio Rose Shell Basquiat Casarel Eshelia Rose Shell Basquiat Geo Songjio Vivian (underwear) Karl Lagerfeld Paris AHC (Beauty) Casarel Eddie Bauer Tahari Tahari AHC (Beauty) Basquiat Golf CJ OnStyle TV Home Shopping Top 10 Products (2019~2022) Let’s take a look at GS Shop’s TV shopping hit products.