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Misrepresenting the name, position or other data negatively affects the entire conversation. Knowlege is worth gold A business conversation must be substantive and valuable. A potential customer will immeiately feel the uncertainty and lack of experience. Unfortunately, this can negatively affect the effect of cold calling. The seller must have extensive knowlege of the products or services presente to the customer. The sales offer should be prepare individually for each client. The effectiveness of the conversation is influence by the appropriate adjustment of the conversation to the expectations and preferences of the interlocutor.

The key is the language of benefits , i.e. speaking in such a way that each feature of the product corresponds to its unique advantage and the benefit that is a valuable value for the customer. We recommend Sales efficiency Scripts are a helpful tool to keep the conversation photo editor in check. A sales call script is a plan consisting of a list of questions and diagrams of potential answers. It is a kind of a generally written conversation script that indicates what to say in a given situation, and thus prevents the emergence of awkward silences and gives the conversation a professional, substantive tone.



Business talk is also psychology Even the best-prepare, substantive business conversation may not bring the expecte effect if the offer is presente in a bore, unenthusiastic voice. Body language and the form of communication account for as much as 90% of the entire communication process! The content of the message is only 10%. And although it's hard to talk about gestures or facial expressions in a telephone conversation, the sound of voice, tone, volume, vocabulary use or the pace of speaking are of great importance. The seller should be enthusiastic – he must exude positive energy and a good attitude.