The semantic environment plays an important role here.

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The design of the advertising banners often adapts to the target page in order to achieve greater acceptance among users. This is how content targeting works With the help of content targeting, you can place your online ads exactly where your target group is. But how do you find the right editorial environment for your advertising ? To do this, you need to know that content targeting is closely related to SEO (Search Engine Optimization) and SEA (Search Engine Advertising).


So-called ad servers manage the advertising space on websites and display ads for specific target groups alongside thematically relevant content. These database management systems analyze websites for relevant keywords , which are placed in a thematic context.Who e.g. For example, if you are looking for a new credit institution, you will enter keywords such as bank, loan or account into Phone Number the search engine. These and other terms that are in direct context with one another signal relevance to the search engine. What matters is not just that certain keywords appear, but also how often they appear in the text.





The WDF*IDF analysis can be used to determine which terms appear and with what weighting in texts from other websites. In this way, your content signals to the search engine that it is a page with important information about a specific keyword or topic. In addition, content targeting uses the interests of the target group to find the right editorial environment for banner advertising. For example, if you are interested in opening a new bank account, you might also be interested in a building savings contract or life insurance. The use of such contexts of meaning is also referred to as semantic targeting .