12 Conversion Rate Optimization Tools We Can All Use

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CRO (Conversion Rate Optimization) is the technique that aims to maximize the possibilities of conversion around one or more pre-established objectives .By conversion we mean the main action that the owner of a site wants his user to perform, be it downloading a document, sending an email or finalizing an actual purchase on an e-commerce site .In the web sector, we often talk about the importance of data analysis to increase the effectiveness of websites.


an accurate analysis of the analysis tools allows us to understand user Special Data  behavior and develop correct interventions with the aim of improving profitability and the effectiveness of a website.How is CRO calculatedIn reality, CRO indicates the process of optimizing the conversion rate. So to be correct, you don't calculate the CRO but the CR (i.e. the conversion rate). In practical terms, to calculate the conversion rate you need to multiply the ratio between the number of actions performed (desired) and the number of visits by 100.CR (%) = (Actions/Visits)*100So if we define our action as purchasing on the site, we can determine the conversion rate as the number of visits that end with a purchase divided by the total number of visits (in the same period of time) divided by 100.Why is CRO so important?





CRO , i.e. the optimization of the conversion process , is fundamental for the success and growth of every web project, since it aims to achieve greater revenues or commercial contacts with the same pre-existing traffic, or to increase the benefits with equal efforts .You can imagine how essential Conversion Rate Optimization is for portals such as e-commerce, which are based on sales and must increase the possibility of making users make more purchases in order to optimize returns against the costs incurred for the acquisition of individual items. leads.From data analysis we can draw information to modify even simple aesthetic and functional elements , such as changing the color or position of calls to action, which can increase conversions.