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The first thing you need to note is that the tips below apply to all types of e-commerce platforms.This means that, regardless of what platform you choose as a place to sell, you can apply these tips in an effort to develop your business and maximize product sales.Without further ado, let's discuss successful tips for marketing strategies for Shopee, Tokopedia, and other popular e-commerce – Choose the Right E-Commerce PlatformEven though there are many e-commerce platform options out there that you can use to sell products, not all options can bring you the same profits.
First, you have to know the biggest platforms operating in Indonesia Belgium Mobile Number List e-commerce platform visitors in the fourth quarter of 2022 ( © Katadata)Shopee 191.6 million visitorsTokopedia 136.7 million visitorsLazada 83.2 million visitorsBlibli 37.4 million visitorsBukalapak 19.7 million visitorsIf we look at the statistics above, we can conclude that Shopee & Tokopedia are still the best choice if you want to reach a larger number of potential buyers.But..It's not necessarily the case that both (or even one) of these platforms is the option that can have the best impact on your sales.
The reason is because you must be able to choose the e-commerce platform that is most suitable for the products/services you offer and has users that match the business's target consumers .So, answer these 2 questions first Where are similar products/services most sought after/purchased?What platforms do your target consumers use the most?For example, if you sell accessory products targeting teenagers, Shopee could be the best choice because the majority of its users are aged 15 to 19 years.Also research user ages on other platforms, and look for the ones that best suit your business's target buyers.
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