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The beginning and lead with the basics. You will want to tailor your wording according to the type of professionals you’re hoping to attract, no matter what. If you are in a field that might attract more technically-minded people, it makes sense to keep it simple and to the point, including a lot of numbers. For instance: “I have five years of experience in digital marketing and am currently working as the lead content strategist at x company.” Of course, you’ll want to say more than this and include a list of core competencies somewhere within the first words or so as well. Here's a simple example from Quiana Cooper-Jarrett who is in a data analyst role as a social researcher. Key Elements of a Killer LinkedIn Summary & Great Hacks . Try a Blended
Approach Not sure which of the above to use? Why not try using a combination of two approaches? For example, you can open up with some accomplishments and then include a personal story below. This is a good strategy if you w Job Function Email List case a mix of accomplishments and metrics. This LinkedIn summary combines Magdalena's passion for her company and industry and then moves on to what her skills and talents are. "I specialize in IT recruitment for global companies. I have experience in the whole recruitment cycle, talent acquisition, client
management, career development, and assessment centers." Magdalena Wozniczka-Mleczko LinkedIn profile Magdalena Wozniczka-Mleczko LinkedIn profile . Use keywords If you want to get found on LinkedIn, there's no better tactic than using keywords in your summary. When choosing keywords for your profile, do some research to find the terms others may use to search for your role or profession. For example, if you work as a social media marketer, then the keywords to use could be 'social media', 'TikTok' as it is the platform of the now, and 'paid social media'. Adding keywords to the skills & endorsements sections is a powerful SEO strategy for your profile so maximize it where you can without overdoing it. Note:
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