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Try it for free However, opinions are important not only in the world of e commerce. Many consumers are still looking for information on the Internet, reading opinions, comparing offers, and then going to a brick and mortar store and buying products that interest them. Therefore, opinions play an important role for both online and brick and mortar stores, so I will tell you what to do to get the most out of them for your business.

Product reviews as social proof Consumers who decide to buy a product on Phone Number List line must first trust your brand. They need confirmation that they are making the right decision, because then they feel less risk associated with making a transaction.  the basis of product descriptions, photos, price comparisons, to finally confirm the belief of the right choice based on the opinions of customers who have already checked the product and assessed its quality.



Customer reviews are considered social proof , which means that customer reviews are perceived as more credible than descriptions presented on the store's website. Therefore, your goal should be to obtain as many positive opinions about the products and the company itself as possible in order to stand out from the competition, overtake it in Google search results and confirm the rightness of the choice of your offer.