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In light of this, we have decided to prepare a list of differences between conversion tracking in Google Ads and GA4. Table of Contents Differences between Google Ads Conversions and GA4 Conversion counting feature in Google Ads Google Analytics 4 tag was not triggered Refunds have not been set up in either Google Ads or GA4. Different conversion tracking windows Delay in appearing transactions in GA4 Data limits in GA4 The event name exceeds 40 characters Conversion tracking is not set up correctly Cross-device conversions are not tracked in GA4 GA4 and Google.
Ads use different attribution models Differences in conversion japan number data paths differently Conversion counting is different Testing transactions in GA4 Invalid click conversions in Google Ads Data sampling issues in Google Analytics Differences between GA4 and Google Ads Platforms Cookie Banner and GA4 and Google Ads Tracking Professional advice on Ecommerce and GA4/Google Ads Should GA4 conversions be imported into Google Ads? Why You Should NOT Import the 'Purchase'.
Event from GA4 Impact on campaign optimization: Decision-making ability: GA4 and Google Ads may record different conversions How to Optimize Conversion Tracking in Google Ads Differences between Google Ads Conversions and GA4 Let's look at the main differences between Google Ads script and GA4: Conversion counting feature in Google Ads Due to the flexible conversion counting feature in Google Ads, certain transactions recorded in GA4 may not be recorded or reported by Google Ads.
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